Colin’s Journey and Impact
In the vibrant world of cocktails and spirits, Colin Asare-Appiah stands out as a significant figure, and his impact is hard to overlook.
His personal motto, often featured on his Instagram with the hashtag #getinvolvedbruv, captures his belief that action speaks louder than words.
He believes in diving headfirst into challenges rather than simply discussing them, urging others to fully engage in their passions and help shape their surroundings.
Colin’s journey began behind the bar, where he gradually climbed the ranks to become Bacardi’s trade director focused on multicultural and LGBTQ advocacy.
This marks a significant achievement in a career that has flourished over more than a decade with the company—a feat that’s especially impressive as many in similar roles tend to slow down.
Instead, Colin remains a lively presence at tastings, pop-up events, and bar openings across New York.
While he may blend into the crowd while sipping a drink, his participation goes well beyond mere observation.
Creating Opportunities and Building Community
His motivation to attend a myriad of events arises from a desire to create opportunities for future generations, particularly for up-and-coming professionals from underrepresented communities.
Colin has witnessed a gradual change in the industry, noting an encouraging increase in the visibility and representation of diverse individuals.
As a key player in international cocktail culture, Colin’s influence only continues to grow.
In 2022, he partnered with Tamika Hall to release Black Mixcellence, a collection of recipes from talented Black mixologists.
He also co-founded Ajabu, which was Africa’s first cocktail conference, held in South Africa earlier this year, alongside Mark Talbot Holmes.
Publicist Shannon Fischer recently emphasized how Colin’s long-awaited recognition reflects the unwavering commitment he has displayed throughout his career.
Chris Cabrera, Bacardi’s national LGBTQ+ ambassador, noted that the attention Colin is receiving is a direct result of social movements that emphasize the need for greater representation within the industry.
Colin’s Personal Touch
Colin’s vibrant personality is unforgettable.
He has a way of commanding attention with his spirited smile and colorful outfits.
His deep, melodious voice exudes warmth and charm, making people feel at ease in his presence.
Many in the spirits community view him as a beacon of positivity, earning him affectionate nicknames like “the mayor” of the cocktail scene.
Originally from Ghana, Colin moved to London at a young age, where he pursued studies in business and finance.
This academic background laid the groundwork for his burgeoning passion for mixology.
When he decided to take a break before entering the advertising field, he stumbled into bartending and quickly fell in love with the craft.
His enthusiasm for storytelling and the rich history behind different spirits shone through as he explored their narratives while polishing bottles.
Colin’s early experiences at landmark venues such as Beach Blanket Babylon and the Boom Boom Room allowed him to contribute to the evolution of bartending in London.
Initiatives like the London Academy of Bartenders benefited from his innovative ideas.
His prominent role at Fifteen—a project spearheaded by chef Jamie Oliver—further enhanced his reputation, showcasing his unique hospitality approach and his natural gift for connecting with others.
Relocating to New York to help revive the Plymouth gin brand marked another milestone in Colin’s career.
He subsequently flourished as a brand ambassador for various spirits before joining Bacardi in 2012.
Colleagues admire him as a shining example of what it means to represent a brand, effortlessly combining charm with professionalism.
Even with a busy schedule, Colin’s entrepreneurial drive sparked the idea of Ajabu, aimed at linking African bartenders with their global counterparts.
This initiative pays tribute to his late friend Douglas Ankrah, promoting diverse cocktail cultures and providing vital resources for those in the industry.
Central to Colin’s philosophy is the belief in the power of community and collaboration for achieving success.
He advocates that fostering connections and enabling others to join the journey allows the entire industry to flourish.
With his relentless dedication and infectious positivity, Colin Asare-Appiah is not just redefining the bar scene—he’s inspiring countless individuals to get involved and leave their mark in the world of mixology.
Source: Imbibemagazine.com