History of the Negroni
The Negroni, a classic Italian cocktail, has a rich history steeped in nobility and innovation.
Its journey from a simple request to a globally beloved drink spans over a century.
• 1 oz gin
• 1 oz Campari
• 1 oz sweet vermouth
To make a Negroni, you’ll need to combine equal parts gin, Campari, and sweet vermouth in a mixing glass with ice.
Stir until well-chilled, then strain into a rocks glass filled with ice.
Garnish with an orange peel.
Origin Story: Count Camillo Negroni
Count Camillo Negroni, an Italian nobleman, created this iconic cocktail.
In the early 20th century, he frequented Caffè Casoni in Florence, where he often ordered an Americano.
One fateful day, he asked the bartender to strengthen his drink by replacing the soda water with gin.
This simple tweak gave birth to the Negroni we know today.
The Count’s request was inspired by his time spent as a rodeo cowboy in the American Wild West.
His taste for stronger spirits led to this happy accident that would change the cocktail world forever.
The Negroni and Florence, Italy
Florence, the birthplace of the Negroni, played a crucial role in the drink’s early popularity.
Caffè Casoni, now called Caffè Giacosa, became the epicenter of this cocktail revolution.
The drink quickly gained favor among the Florentine aristocracy and literati.
As word spread, other local bars began offering their own versions of the Negroni.
The cocktail became a symbol of Florentine elegance and sophistication.
Its bold red color and complex flavor profile perfectly captured the essence of Italian aperitivo culture.
Evolution into a Classic Cocktail
From its humble beginnings in Florence, the Negroni embarked on a journey to international stardom.
In the 1920s and 30s, bars across Italy and Europe started serving it.
American tourists visiting Italy brought their newfound love for the drink back home.
The Negroni’s simplicity and balance made it a bartender’s favorite.
Its equal-parts recipe was easy to remember and execute.
Over time, variations emerged, like the Negroni Sbagliato and the White Negroni.
In recent years, the cocktail has experienced a renaissance.
Craft cocktail bars around the world now feature creative twists on the classic recipe.
The Negroni’s adaptability and timeless appeal have cemented its place in cocktail history.